Impact Cx: The Quest, the innovative mobile blended learning game created by LEO Learning and financial services industry association LOMA, has won another top honour: a mobile learning award.
Impact Cx: The Quest has been recognised with an Award of Distinction in the category of ‘Mobile – General-Education’ at the 24th Annual Communicator Awards.
Founded over two decades ago, The Communicator Awards receives entries from across the US and around the world, and is the largest and most competitive awards programme honouring creative excellence for communications professionals.
This is the game’s second award win in less than a year, after scoring gold in Training Magazine’s eLearning Design Challenge 2017.
LOMA’s project manager and AVP of Instructional Design, Gene Stone, said: “We are thrilled and honoured that the Communicator Awards recognised the outstanding work that went into building Impact Cx: The Quest. Our goal was to teach a critical topic in an innovative and engaging way, and we succeeded.”
LEO Learning’s Director of Strategic Design, Andrew Joly, said: “We’re very proud of Impact CX: The Quest. This latest award is testament to the game’s superbly designed blend of gamification, microlearning and multimedia. LEO Learning and LOMA have come together to create a revolutionary approach to training in this sector.”
Why Impact Cx: The Quest won a mobile learning award
As a mobile-first immersive scenario game, Impact Cx: The Quest sees the learners interact with a fictional insurance company. As they progress from novice to guru, they take on different roles within the company and complete a series of branched-scenario missions. Learners must use sound judgement techniques and empathy to respond to customer needs and make decisions that ensure the best possible customer experience across the entire customer journey.
Repeat play is encouraged either to improve the player’s score or see the outcomes of alternative decisions. Gaming elements are complemented by short bursts of learning, audio and video.
“We are extremely proud to recognise the work received for the 24th Annual Communicator Awards. This year’s class of entries embodies the ever-evolving marketing and communications industry,” noted Derek Howard, director of judging body, the Academy of Interactive and Visual Arts (AIVA). “On behalf of the Academy members, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”
The full list of Communicator Awards winners can be found here.